Direct Line Group on using TV as a full-funnel medium
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YouTubeThe Media Leader UK - news analysis + opinion
Direct Line Group on using TV as a full-funnel medium
Direct Line Group, one of the leading insurance companies in the UK (with brands including Direct Line, Churchill and Green Flag), uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention. In this interview, Sam Taylor, its head of customer marketing, explains how he and his team are ...
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