Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

The company targets revenue of >€215M with operational EBITDA margins expanding from 11% to 13-15%, representing 40-60% higher EBITDA by 2028. Priority areas for the coming years include portfolio mix ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

Every business reaches a point where their products alone aren’t enough to bring in new customers. From forming authentic partnerships to using AI for smarter outreach, sustained growth is about ...

Enormous investments have gone into optimizing the customer onboarding process. Fintechs have led the way in creating real-time, frictionless onboarding experiences that not only establish a customer ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...