One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies.

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Creating content that captures attention and goes viral on platforms like TikTok, Instagram Reels, and YouTube Shorts is the ...