Forty-five percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance, according to a recent ...

Marketing dashboards are a way of visualizing how your company is performing. Of course, data itself is a static entity, and that doesn’t make for an exciting picture. When deciding what you need in ...

Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on ...

Michael Marriage has worked in the technology sector for over 20 years. He's been a global speaker on data warehousing methodologies and business intelligence best practices, and has developed ...

Access of our Marketing Dashboards Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

Yahoo! Small Business today launched Yahoo! Marketing Dashboard, a free tool that helps entrepreneurs discover new marketing opportunities to grow their businesses, while getting a clear picture of ...

This piece was produced by Marketing to promote the Tableau Software report, ‘The Must Do’s of Marketing Dashboards’. Having the ability to visually display marketing information in one place is ...

I’m an analyst, so I’m biased, but the analysts are some of the smartest people in your company. Who else has so much access to what is happening among your customers and across the enterprise? So, ...

Yahoo Launches Marketing Dashboard for SMBs Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The ...