Market entry decisions in pharmaceuticals carry extraordinary weight. Each choice influences billions in investment, years of development effort, and ultimately patient access to innovative therapies.

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

Statistically, there's a better chance of winning when you have the initiative. Taking the pole position in races, having the first serve in tennis or starting as white in chess are all often said to ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...