Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

Frost Center coordinates college-wide survey and focus group research. The administration of surveys and focus groups at Hope College has increased significantly in recent years. In response to this ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

To shape its new show about life in the Roman Army, the British Museum put questions to members of the public. Other institutions are also using the same technique. By Alex Marshall Reporting from ...

Gina Boedeker is the Founder and CEO of The Boedeker Group, a consumer insights and market research company. Focus groups are one of the most effective ways to hear directly from your customers, in ...