Product packaging is as important as the product itself because packaging is how customers identify the product. Equally, packaging is an integral aspect of a company's product-development strategy ...
Packaging Gateway on MSN

Where packaging drives value

Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.
This concentration on digital strategies equips students with skills and tools required for effective engineering and supply chain management when competing in an increasingly digital economy, with ...
GLOUCESTER, Mass., Sept. 3, 2025 /PRNewswire/ -- Pure Strategies, a sustainability consulting firm empowering brands and retailers to realize meaningful environmental and social improvement, has ...
Packaging Gateway on MSN

Packaging at the point of decision

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while ...
LONDON--(BUSINESS WIRE)--The paper and paperboard container and packaging market is expected to grow by USD 102.51 billion during 2020-2024. The report also provides the market impact and new ...
The level of attention and rapid action taken by communities to ban plastic straws raised an important question for companies. How sustainable is their use of plastic packaging? With demands for ...
As younger consumers continue to shape FMCG branding strategies, Callum Tyndall finds out how packaging is being adapted to cater to them. Sustainability, transparency and traceability – all trends, ...
With third-party repackaging, alternate site pharmacies can meet customer demands and grow their business without added investment in new equipment. By using an external repackager, sites can ...
A recent study by the University of Bath in the U.K. revealed that the majority of the 10,000 participants between the ages of 16 and 25 globally feel “betrayed, ignored and abandoned by politicians ...